Rookz is an unlikely business woman. Leaving home at the age os 14 and then dropping out of school in Grade 9. She is an unlikely success story, which makes her achievements all the more compelling. From working on a worm farm to sleeping on couches to giving up her dog – Nothing was going to hold her back from success…
In 2012, Kiana ‘Rookz’ Eastmond had just closed her first major business transaction with Drake for Rocnation after a whirlwind summer as an artist manager for one of Toronto’s most recognised female vocalist. The success she was experiencing lead her to work with Raekwon, Kardinal Offishall, Vivian Scott Chew and many others. It was at that time that she was able to recognize that there was no infrastructure developed in Canada for the successful growth of Urban artists. It was that deficit in a country full of talent that inspired Kiana to open Sandbox Studios.
Some questions I asked:
- What does creativity mean to you?
- What’s behind, the name sandbox studios?
- The biggest moment in her career with Drake and how it came to be?