Senior Director Institutional Relations & Corporate Affairs, Quebecor Media Inc., Montreal, QC. Born: Bobo, Burkina Faso.
Born in the west African country of Burkina Faso, Ben Marc Diendéré is the Senior Director of Institutional Relations & Corporate Affairs at Quebecor Media Inc. He is an expert in management, communications and business development, and has occupied various positions in those fields with organizations including, the Société de développement des enterprises culturelles (SODEC), and Partenariat International Inc. He has also served as a consultant to successive Canadian and Québec governments and private companies, and been involved in numerous public consultations on the economy and trade, and international meetings on new technology. In his current position, he is actively involved in debates on media, mobile services, digital technology, the creation and export of artistic products, and different segments of the entertainment industry.
Ben Marc’s services have been retained by organizations such as the Fondation des parlementaires du Québec; Institut de l’énergie; Conseil de la langue française; AIEQ; Hydro-Québec International; CRC-SOGEMA; Forum Francophone des Affaires (FFA); La scena musicale (classical music magazine); Centre International du Développement de l’Inforoute en Français (CIDIF) in Moncton; York University in Toronto; Université Sainte-Anne in Church Point, Nova Scotia; and successive municipal administrations in Montréal, a city he loves.
Community: Involved in various causes, including cultural diversity in the media, and high school drop-out rates.
Honours: Include Carrefour des communautés du Québec’s multiculturalism medal, media category (2007).
Education: Doctorate, École des Hautes Études Commerciales de Montréal; post-Masters (DEA) in marketing and communications, Paris-Sorbonne Université, France; Master of Sociology of Information and Communication.
Favourite book? The World is Flat by Thomas Friedman. The book analyzes globalization, primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce, where all competitors have an equal opportunity. As the first edition cover illustration indicates, the title also alludes to the perceptual shift required for countries, companies and individuals to remain competitive in a global market where historical and geographical divisions are becoming increasingly irrelevant.
Favourite quote? “Il ne sera pas dit que je ne me suis pas amusé.” – Charlie Chaplin
Given the chance, what would you love to do that you haven’t done yet? Visit the oval office at the White House.
Who inspires you? Nelson Mandela.
Why do you do what you do? Because I love to realize people’s vision.