McLean Greaves

McLean Greaves

Vice-President, Interactive Content, ZoomerMedia Ltd., Toronto. Born: St. Thomas, Barbados.

Lauded by the New Yorker, New York Times, Globe & Mail and other media, McLean Greaves is an Emmy/Webby/Gemini award-winning new media executive and entrepreneur.

A pioneer in the early dotcom days in NYC, former clients included Spike Lee and Sean “P. Diddy” Combs before McLean joined HBO as Vice President of Content (Volume.com). As a TV executive producer, he developed the Emmy-nomimated groundbreaking CBC series, ZeD, a series that pioneered the merger of user-generated content and television.

Presently, McLean serves as Vice-President of Interactive Content at ZoomerMedia where he reports to another TV visionary/kindred spirit, Moses Znaimer.

Favourite book? The Anthology of Isaac Bashevis Singer. I very much enjoy the sagacious side of Jewish literature.

Favourite quotes? 1) “There aint any answer, there aint going to be any answer, there never has been any answer, that’s the answer.” – Gertrude Stein 2) “Love is the answer, but while you are waiting for the answer, sex raises some pretty good questions.” – Woody Allen

Given the chance, what would you love to do that you haven’t done yet? Record/produce a multimedia music project the combines elements of urban music and indie rock with a healthy dose of existential despair.

Who inspires you? Steve Jobs, Peter Gabriel, Radiohead, single mothers, Bob Marley, Pad Thai, Jean Michel Basquiat and cycling in Amsterdam.

Why do you do what you do? I do what I do because I don’t like “work” so instead my hobbies are my work.

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