Stephane Lecuyer

CEO, Full Capacity Concerts, Toronto, ON. Born: Scarborough, ON.

From tax auditor, concert promoter, award winning artist manager, to a telecommunications marketing guru, Stephane Lecuyer has had a varied and rich career. He has inspired many with his willingness to share his expertise, including teaching young adults and nurturing extraordinary talents such as Nelly Furtado, jacksoul, K-OS, and Tamia. He’s a no-nonsense bottom line executive with an impressive and successful track record.
He is CEO of Fullcc Music Group, the epicentre for all things music and social innovation. Primary services are Artist Management (Fullcc Management) and Concert promotions (Full Capacity Concerts), but also offers worldwide digital distribution (Fullcc Records), consulting services and production management.
Fullcc Management currently represents incredibly creative artists such as Juno Award-winning Divine Brown (Universal Music Canada), Jhevon Paris (Warner Music Canada) and Muchmusic VJ Jesse Giddings’ new band Brighter (Universal Music Canada).
Over the years, Full Capacity Concerts has produced a wide variety of concerts and tours in many different genres. From legendary jazz-master Oscar Peterson, to Hip Hop great Eminem and Gospel and Christian tours such as the award winning Soweto Gospel Choir. Fullcc has forged unique working partnerships with several charities in Canada. Over the years Fullcc has help get thousands of children sponsored around the world.

A business graduate from Algonquin College, he started his career with the federal government as a tax auditor. However, it didn’t take long for his love of music to lead him down a different path. He started promoting concerts and eventually his business savvy and drive lead to positions at Beatfactory Music (EMI), BMG and eventually as General Manager at Chris Smith Management.

In 2006, he decided to step away from the music industry and accepted a new challenge as Vice-President, Marketing & Communications at Cable & Wireless Jamaica. During his 3 years in Jamaica, he could not stray too far from his first love, music. He was instrumental in sponsoring large music festivals and sporting events such as Reggae Sunsplash and Cricket World Cup. He also sponsored several reggae and soca artists, including, Machel Montano, Beenie Man and Bounty Killer to name a few. Stephane also continues to teach at The Harris Institute for the Arts and is active in his community and church.
Favourite book: Outliers by Malcolm Gladwell. He basically put to paper what I’ve been feeling for many years: Success is a combination of hard work, timing, family upbringing, luck and for those of us that are of faith, his blessing.

Favourite quote: “We do what we have to do so we can do what we want to do.”

Given the chance, what would you love to do that you have not done yet? A trip to Africa. If South Africa gets the 2020 Olympics, I’m there!!

Who inspires you? My children; watching them grow up happy and healthy inspires me on a daily basis.

Why do you do what you do?I made a decision many years ago to not build my career around money or status. I felt it would be more rewarding to focus on what made me happy. I’ve been blessed with a wonderful career. I’ve traveled the world, met great people and had fun. I also give back and help get hundreds of children sponsored every year through World Vision Canada. I can’t remember a day at work whereby I looked at my watch, wishing the day would end. Life is way too short to get caught up in a routine living for weekends only.

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